The Case for a Customer Referral Strategy Are you still not sure why you should bother with referral marketing? If so, here are some eye-opening facts that should convince you. According to the New York Times, 65% of new business comes from referrals. Wow, right? But what does that really mean? It means that all […]
Email Marketing to Grow your Small Business
Using Email Marketing to Increase Revenues One of the most effective ways I help businesses grow is to sell more to their current and past customers. I find that small businesses spend way too much time trying to acquire new customers, rather than engage current and past customers. If you are looking for a simple […]
Love Your Spouse Challenge
If you’re on Facebook it’s a fair bet that you’ve seen this post in your news feed. Heck, some of you may have been tagged into the post directly or are guilty of tagging others. You know the one I’m talking about – “I was challenged by so-n-so to complete the Love Your Spouse Challenge.” Each […]
Converting Customers to Regulars
5 Tips For Turning New Customers Into Regulars Converting New Customers to Regulars You always hear the phrase that it is more valuable to have one repeat customer than ten new ones. While this might not be entirely accurate in numbers, the sentiment is true. No one knows the exact value of retained versus acquired […]
10 Olympic Life Lessons
I love the Olympics. Every two years we get a dose of the most amazing athletes in the world doing what they do best…competing. They are all quite literally going for the gold. They have trained for years to put their best foot forward and they’re doing it in front of the world. Here is […]
Coaching from a Star Trek Movie
How This One Line in Star Trek Beyond Rocked My World and Can Rock Yours Too I want to start by saying that I am a Trekie. I loved watching the original Star Trek on television with Leonard Nimoy (RIP) and William Shatner. And no, I didn’t get into the Next Generation or Voyager because […]
Overcoming Bad Habits
Bad Habits Do you have bad habits that are robbing you of your happiness or success? Aristotle said, ” We are what we repeatedly do. Excellence, then, is not an act, but a habit.” And if your day is filled with bad work habits, like frequently checking emails, checking your phone, watching TV and surfing the […]
Getting Your Small Business to Stand Out
Getting Your Small Business to Stand Out How much time and effort have you put into trying to make your business stand out from amongst your competitors? This is actually a common theme that the majority of small business owners have a difficult time with. The problem is that they are thinking of extreme ways […]
Lessons From First Job
You’re Outta There! Lessons From My First Job. Summer is upon us. The ballfields are filled with baseball players and softball players not only learning sports lessons, but life lessons as well. This got me thinking about my first job. When I was younger, 14 to be exact, I started my first job. I was an umpire […]
Sell the Sizzle
Sell the Sizzle Not the Steak A member of a local mastermind group I run for the Loveland Chamber of Commerce articulated the idea of “sell the sizzle not the steak”. If you are new to marketing, this concept may be new to you. Think of the last time you were at a restaurant and […]