Should Managers Set Goals for Employees? Does Goal Setting Fall on the Manager? Managers are responsible for the work of their employees. They have projects and commitments they need to fulfill and they give their employees tasks that help get those initiatives fulfilled. Because of this, it may seem like a good idea for managers […]
Increase Conversions – Downselling
What is Down-selling and How does it Increase Your Small Business Conversions and Profits Increase Profits The best ways to increase your small business profits are to 1) Sell more to your current clients 2) improve profit margins and 3) convert more leads to sales. With those 3 in mind, let’s discuss a specific lead […]
Sales Psychology
What is Sales Psychology? The use of psychological techniques in small business sales and negotiations is a fascinating topic, and the knowledge and strategies it provides can be immensely beneficial to salespeople in every industry. Sales psychology is about understanding and relating to your customer or clients needs, rather than forcing your product or service […]
Small Business Profit Formula Success Stories
Profit Formula We have been helping small businesses double their profits in twelve months or less around the Denver area and in Northern Colorado for years. As word began to spread, our client base grew outside of the Colorado area and other business owners learned of the power of our coaching and our Profit Formula. […]
One Thing You Can Do To Stop Procrastinating
Stop Procrastinating Are you a procrastinator? Were you the kid that would study for a big test the night before and get homework done on the way to school? It’s nothing to be proud of, but we all have our moments of procrastination. Here’s a simple little life hack to stop procrastinating and getting stuff […]
A lack of confidence
Lack of Confidence and Business Clients I work with tend to be new to their respective business (usually 1-3 years). They have somehow determined that they are not experts in their field even though they have the knowledge to support that they are. They have allowed their business mindset to affect their success. Since they don’t see […]
Storytelling: Your Small Business Marketing Secret Weapon
Storytelling: Your Small Business Marketing Secret Weapon What makes you read a blog post or article or email? Interesting stats? A clever turn of phrase? An attention-grabbing headline? All of those things can pique your interest, but they won’t keep your eyes on the page. For that, you need a story. As a service provider, […]
Reprogram your mindset
Can Mental Programming Help You? Conscious and Subconscious Mind Your mind is made up of two components; the conscious and subconscious (or unconscious) mind. The conscious mind controls everything that you are aware of and is often likened to the tip of the iceberg as it is actually only a fraction of the mind. The […]
Work on Your Small Business Not In it
No Time and The E-Myth A common objection I get from small business owners, even after they admit that they need help, is that they don’t have the time. They go on and on explaining to me all the projects and activities they have going on in addition to their regular “job” activities running the […]
Customer Referral Strategy
The Case for a Customer Referral Strategy Are you still not sure why you should bother with referral marketing? If so, here are some eye-opening facts that should convince you. According to the New York Times, 65% of new business comes from referrals. Wow, right? But what does that really mean? It means that all […]
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