Sell the Sizzle Not the Steak A member of a local mastermind group I run for the Loveland Chamber of Commerce articulated the idea of “sell the sizzle not the steak”. If you are new to marketing, this concept may be new to you. Think of the last time you were at a restaurant and […]
How to give a LinkedIn Recommendation
Giving a LinkedIn Recommendation So you have been asked to give a LinkedIn recommendation. Coach Destiny DeHaven created this video to help you navigate LinkedIn in order to create a testimonial for someone that you have done business with or someone you have worked with. LinkedIn is a fantastic social media marketing tool that you […]
3 Social Networks Every Denver Small Business Should Join
The 3 Main Social Networks Every Denver Small Business Should Join Online social networks are a rich gold mine just waiting to be exploited by the savvy Denver small business owner. Joining these networks enables your local business to tap into targeted niche markets, gain a following and ultimately convert them into customers. Here are 3 […]
Hail Yes, Distractions are Costing you
Distractions Beat the Best of Us Two weekends ago, my son’s lacrosse team that I coach, was playing in the hail. At first the boys on the team we’re all excited for the haill. They were jumping around and whooping and hollering. Playing in hail was a new experience for them and it completely distracted them. […]
Three Reasons Your Local Small Business Needs Online Marketing
Three Reasons Your Local Small Business Needs Online Marketing A critical piece to any small business is lead generation and marketing. You know you need to promote your local business, and we hope, by now, you have heard that you need to use some online marketing techniques if you want to help your business grow and really […]
Loveland SBDC
The Loveland SBDC The Loveland Small Business Development Center (Loveland SBDC) dropped its affiliation with state and national SBDC networks to become an independent center back in July of 2011. The SBDC, formerly located at 441 E. Fourth St., Loveland, CO rebranded itself as the Loveland Center for Business Development, the original name given to the […]
Using Live Events to Grow Your Small Business
Grow Your Small Business with Live Events Lead Generation through Live Events Step #1 in the Profit Formula that we work on with our clients is lead generation. If you have been following us long, you know that I talk a lot about lead generation and marketing. Why do I spend so much time on […]
Best Lead Ever
Prospecting Prospecting for new leads and new customers can be an expensive, time consuming and difficult task for any business owner. The best prospect is the one that contacts you, right? Inbound marketing leads are by far the best. These leads already know they have a need or want. These leads are ready to buy […]
7 Measurements to Track for Business Success
7 Numbers You Need to Track in Your Small Business Small business owners are great at the core activities of their business. For some that is creating products and others, providing services. This is because entrepreneurs are typically “idea people” at their core. Some are even great at developing an initial customer base. Unfortunately, many business […]
A Small Business Secret Weapon
Excellent Customer Service is Your Small Business Secret Weapon As a small business owner it can seem difficult to compete with the big boys, right? I mean you don’t have a huge advertising budget, and your own sales department. Let me share something that you CAN have that the “big boys” struggle to have and […]