Using Email Marketing to Increase Revenues One of the most effective ways I help businesses grow is to sell more to their current and past customers. I find that small businesses spend way too much time trying to acquire new customers, rather than engage current and past customers. If you are looking for a simple […]
Converting Customers to Regulars
5 Tips For Turning New Customers Into Regulars Converting New Customers to Regulars You always hear the phrase that it is more valuable to have one repeat customer than ten new ones. While this might not be entirely accurate in numbers, the sentiment is true. No one knows the exact value of retained versus acquired […]
Sell the Sizzle
Sell the Sizzle Not the Steak A member of a local mastermind group I run for the Loveland Chamber of Commerce articulated the idea of “sell the sizzle not the steak”. If you are new to marketing, this concept may be new to you. Think of the last time you were at a restaurant and […]
7 Measurements to Track for Business Success
7 Numbers You Need to Track in Your Small Business Small business owners are great at the core activities of their business. For some that is creating products and others, providing services. This is because entrepreneurs are typically “idea people” at their core. Some are even great at developing an initial customer base. Unfortunately, many business […]