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Sell more with Scarcity

May 18, 2021 By coachsean Leave a Comment

Scarcity marketing

Adding Scarcity to Your Offers How many times have you made a buying decision or accelerated your shopping timeline because you were told that there was a limited amount of the item left?  This is known as scarcity marketing and it is extremely effective.  The simple principle behind this is known as supply and demand. […]

Filed Under: Blog, business, Marketing

Storytelling: Your Small Business Marketing Secret Weapon

April 26, 2017 By coachsean Leave a Comment

storytelling marketing

Storytelling: Your Small Business Marketing Secret Weapon What makes you read a blog post or article or email? Interesting stats? A clever turn of phrase? An attention-grabbing headline? All of those things can pique your interest, but they won’t keep your eyes on the page. For that, you need a story. As a service provider, […]

Filed Under: Blog, business, Marketing Tagged With: email marketing, Marketing, storytelling

Customer Referral Strategy

October 25, 2016 By coachsean 2 Comments

Thumbs up referral

The Case for a Customer Referral Strategy Are you still not sure why you should bother with referral marketing? If so, here are some eye-opening facts that should convince you. According to the New York Times, 65% of new business comes from referrals. Wow, right? But what does that really mean? It means that all […]

Filed Under: business, Lead generation, Marketing Tagged With: marketing strategy, referral, referral marketing

Email Marketing to Grow your Small Business

October 13, 2016 By coachsean Leave a Comment

Email Marketing diagram

Using Email Marketing to Increase Revenues One of the most effective ways I help businesses grow is to sell more to their current and past customers. I find that small businesses spend way too much time trying to acquire new customers, rather than engage current and past customers. If you are looking for a simple […]

Filed Under: Blog, business, Marketing, Sales Tagged With: email marketing, Marketing, Sales, small business

Converting Customers to Regulars

August 29, 2016 By coachsean 2 Comments

regular customers

5 Tips For Turning New Customers Into Regulars Converting New Customers to Regulars You always hear the phrase that it is more valuable to have one repeat customer than ten new ones. While this might not be entirely accurate in numbers, the sentiment is true. No one knows the exact value of retained versus acquired […]

Filed Under: business, Marketing, sales, success Tagged With: conversion, customers, Sales

Getting Your Small Business to Stand Out

July 18, 2016 By coachsean Leave a Comment

Stand Out - Small Business Owners networking

Getting Your Small Business to Stand Out How much time and effort have you put into trying to make your business stand out from amongst your competitors? This is actually a common theme that the majority of small business owners have a difficult time with. The problem is that they are thinking of extreme ways […]

Filed Under: Blog, business, Coaching, Marketing

Sell the Sizzle

May 27, 2016 By coachsean 11 Comments

Sell the sizzle, sell the benefits to the cusytomer

Sell the Sizzle Not the Steak A member of a local mastermind group I run for the Loveland Chamber of Commerce articulated the idea of “sell the sizzle not the steak”. If you are new to marketing, this concept may be new to you.  Think of the last time you were at a restaurant and […]

Filed Under: business, Lead generation, Marketing Tagged With: Marketing, Sales, sizzle

How to give a LinkedIn Recommendation

May 23, 2016 By coachsean Leave a Comment

Video on how to give a LinkedIn recommendation.

Giving a LinkedIn Recommendation So you have been asked to give a LinkedIn recommendation.  Coach Destiny DeHaven created this video to help you navigate LinkedIn in order to create a testimonial for someone that you have done business with or someone you have worked with. LinkedIn is a fantastic social media marketing tool that you […]

Filed Under: Blog, business, Marketing Tagged With: Coach Destiny, LinkedIn

3 Social Networks Every Denver Small Business Should Join

May 18, 2016 By coachsean Leave a Comment

Social Networks for Small Business

The 3 Main Social Networks Every Denver Small Business Should Join Online social networks are a rich gold mine just waiting to be exploited by the savvy Denver small business owner. Joining these networks enables your local business to tap into targeted niche markets, gain a following and ultimately convert them into customers. Here are 3 […]

Filed Under: Blog, business, Marketing Tagged With: Denver small business, small business, Social Media, Twitter

Three Reasons Your Local Small Business Needs Online Marketing

May 12, 2016 By coachsean 2 Comments

Marketing and strategy come together

Three Reasons Your Local Small Business Needs Online Marketing A critical piece to any small business is lead generation and marketing. You know you need to promote your local business, and we hope, by now, you have heard that you need to use some online marketing techniques if you want to help your business grow and really […]

Filed Under: Blog, business, Lead generation, Marketing Tagged With: internet marketing, online marketing

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