Storytelling: Your Small Business Marketing Secret Weapon What makes you read a blog post or article or email? Interesting stats? A clever turn of phrase? An attention-grabbing headline? All of those things can pique your interest, but they won’t keep your eyes on the page. For that, you need a story. As a service provider, […]
Email Marketing to Grow your Small Business
Using Email Marketing to Increase Revenues One of the most effective ways I help businesses grow is to sell more to their current and past customers. I find that small businesses spend way too much time trying to acquire new customers, rather than engage current and past customers. If you are looking for a simple […]
Sell the Sizzle
Sell the Sizzle Not the Steak A member of a local mastermind group I run for the Loveland Chamber of Commerce articulated the idea of “sell the sizzle not the steak”. If you are new to marketing, this concept may be new to you. Think of the last time you were at a restaurant and […]
Expert Marketing Tactics Every Small Business Owner Should Implement
Expert Marketing Tactics for Small Business The old ways of marketing where you place an ad, attract consumers and easily make sales are over. Today, marketing is all about, as Seth Godin says, “attraction and connections.” But, what tactics create the “attraction and connections” that get the results that you want ? The ideas below I’ve […]