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Storytelling: Your Small Business Marketing Secret Weapon

April 26, 2017 By coachsean Leave a Comment

storytelling marketing

Storytelling: Your Small Business Marketing Secret Weapon What makes you read a blog post or article or email? Interesting stats? A clever turn of phrase? An attention-grabbing headline? All of those things can pique your interest, but they won’t keep your eyes on the page. For that, you need a story. As a service provider, […]

Filed Under: Blog, business, Marketing Tagged With: email marketing, Marketing, storytelling

Email Marketing to Grow your Small Business

October 13, 2016 By coachsean Leave a Comment

Email Marketing diagram

Using Email Marketing to Increase Revenues One of the most effective ways I help businesses grow is to sell more to their current and past customers. I find that small businesses spend way too much time trying to acquire new customers, rather than engage current and past customers. If you are looking for a simple […]

Filed Under: Blog, business, Marketing, Sales Tagged With: email marketing, Marketing, Sales, small business

Sell the Sizzle

May 27, 2016 By coachsean 11 Comments

Sell the sizzle, sell the benefits to the cusytomer

Sell the Sizzle Not the Steak A member of a local mastermind group I run for the Loveland Chamber of Commerce articulated the idea of “sell the sizzle not the steak”. If you are new to marketing, this concept may be new to you.  Think of the last time you were at a restaurant and […]

Filed Under: business, Lead generation, Marketing Tagged With: Marketing, Sales, sizzle

Expert Marketing Tactics Every Small Business Owner Should Implement

July 9, 2014 By coachsean 23 Comments

Marketing and strategy come together

Expert Marketing Tactics for Small Business The old ways of marketing where you place an ad, attract consumers and easily make sales  are over. Today, marketing is all about, as Seth Godin says, “attraction and connections.” But, what tactics create the “attraction and connections” that get the results that you want ? The ideas below I’ve […]

Filed Under: Coaching, Marketing Tagged With: expert positioning, Marketing, strategy

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