What is Down-selling and How does it Increase Your Small Business Conversions and Profits Increase Profits The best ways to increase your small business profits are to 1) Sell more to your current clients 2) improve profit margins and 3) convert more leads to sales. With those 3 in mind, let’s discuss a specific lead […]
Sales Psychology
What is Sales Psychology? The use of psychological techniques in small business sales and negotiations is a fascinating topic, and the knowledge and strategies it provides can be immensely beneficial to salespeople in every industry. Sales psychology is about understanding and relating to your customer or clients needs, rather than forcing your product or service […]
Converting Customers to Regulars
5 Tips For Turning New Customers Into Regulars Converting New Customers to Regulars You always hear the phrase that it is more valuable to have one repeat customer than ten new ones. While this might not be entirely accurate in numbers, the sentiment is true. No one knows the exact value of retained versus acquired […]