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Customer Referral Strategy

October 25, 2016 By coachsean 2 Comments

Thumbs up referral

The Case for a Customer Referral Strategy Are you still not sure why you should bother with referral marketing? If so, here are some eye-opening facts that should convince you. According to the New York Times, 65% of new business comes from referrals. Wow, right? But what does that really mean? It means that all […]

Filed Under: business, Lead generation, Marketing Tagged With: marketing strategy, referral, referral marketing

Sell the Sizzle

May 27, 2016 By coachsean 11 Comments

Sell the sizzle, sell the benefits to the cusytomer

Sell the Sizzle Not the Steak A member of a local mastermind group I run for the Loveland Chamber of Commerce articulated the idea of “sell the sizzle not the steak”. If you are new to marketing, this concept may be new to you.  Think of the last time you were at a restaurant and […]

Filed Under: business, Lead generation, Marketing Tagged With: Marketing, Sales, sizzle

Three Reasons Your Local Small Business Needs Online Marketing

May 12, 2016 By coachsean 2 Comments

Marketing and strategy come together

Three Reasons Your Local Small Business Needs Online Marketing A critical piece to any small business is lead generation and marketing. You know you need to promote your local business, and we hope, by now, you have heard that you need to use some online marketing techniques if you want to help your business grow and really […]

Filed Under: Blog, business, Lead generation, Marketing Tagged With: internet marketing, online marketing

Using Live Events to Grow Your Small Business

March 29, 2016 By coachsean 4 Comments

Grow your business with live events

Grow Your Small Business with Live Events Lead Generation through Live Events Step #1 in the Profit Formula that we work on with our clients is lead generation.  If you have been following us long, you know that I talk a lot about lead generation and marketing.  Why do I spend so much time on […]

Filed Under: business, Lead generation, Marketing Tagged With: Event, Lead generation, Live events, Loveland, small business, Workshop

Best Lead Ever

December 16, 2015 By coachsean 2 Comments

man business leads

Prospecting Prospecting for new leads and new customers can be an expensive, time consuming and difficult task for any business owner. The best prospect is the one that contacts you, right? Inbound marketing leads are by far the best. These leads already know they have a need or want.  These leads are ready to buy […]

Filed Under: business, Lead generation Tagged With: inbound leads, Leads, prospecting

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