The Case for a Customer Referral Strategy Are you still not sure why you should bother with referral marketing? If so, here are some eye-opening facts that should convince you. According to the New York Times, 65% of new business comes from referrals. Wow, right? But what does that really mean? It means that all […]
Sell the Sizzle
Sell the Sizzle Not the Steak A member of a local mastermind group I run for the Loveland Chamber of Commerce articulated the idea of “sell the sizzle not the steak”. If you are new to marketing, this concept may be new to you. Think of the last time you were at a restaurant and […]
Three Reasons Your Local Small Business Needs Online Marketing
Three Reasons Your Local Small Business Needs Online Marketing A critical piece to any small business is lead generation and marketing. You know you need to promote your local business, and we hope, by now, you have heard that you need to use some online marketing techniques if you want to help your business grow and really […]
Using Live Events to Grow Your Small Business
Grow Your Small Business with Live Events Lead Generation through Live Events Step #1 in the Profit Formula that we work on with our clients is lead generation. If you have been following us long, you know that I talk a lot about lead generation and marketing. Why do I spend so much time on […]
Best Lead Ever
Prospecting Prospecting for new leads and new customers can be an expensive, time consuming and difficult task for any business owner. The best prospect is the one that contacts you, right? Inbound marketing leads are by far the best. These leads already know they have a need or want. These leads are ready to buy […]