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Home » Coaching » Expert Marketing Tactics Every Small Business Owner Should Implement

Expert Marketing Tactics Every Small Business Owner Should Implement

July 9, 2014 By coachsean 23 Comments

Expert Marketing Tactics for Small Business

The old ways of marketing where you place an ad, attract consumers and easily make sales  are over. Today, marketing is all about, as Seth Godin says, “attraction and connections.” But, what tactics create the “attraction and connections” that get the results that you want ?

The ideas below I’ve shared with hundreds of clients and followers that have heard me speak on this similar topic of Expert Positioning and Becoming a Local Expert.  I share these ideas here for you, so that you can begin to generate better leads with less effort.

Create Responsive WebsitesMarketing and strategy come together

This is almost a beginner’s tip at this point, but just in case you have been around awhile and haven’t made the move, it’s time. In fact it’s way past time. Your website needs to be mobile and it needs to be mobile now. People are using mobile technology more than they are using PCs today to access online information.  With so many website options out there, be sure your website looks good on mobile devices as well as on a variety of PC’s.  If you are not sure, ask your network who they recommend to help you.

Social Media Action

Can you imagine attending a trade-show or networking event, but not talking to a single attendee?  Similarly, it’s not enough to merely join social media. Start by completely filling out your profiles; ensure that they represent your business and your brand in a cohesive manner. Then, take action on social media by sharing your content, other people’s content, and participating in discussions on social media. If all you do is share your own things on social media, no one is going to even notice you. Participation is key.  Think of social media as virtual networking.  Yes it takes time and intention, but is exceptionally valuable when done right.

Go to and Host Online and Live Events

Not only should you participate in online events such as Google On Air Hangouts, other webinars and tele-summits, as well as live events, you should also plan and host them. Having online and live events is a great way to personify yourself to your audience. Until they hear you or see you live, you might just be an avatar on the computer screen. Once you do show yourself, your business will explode.  This strategy is essential to positioning yourself as a credible expert and when done correctly, has big payoffs.

Become an Author

We are all programmed that a book author is an expert.  It is difficult to get an interview and be seen as an expert without being an author.  Authoring a book today is a great way to create a calling card for your business. The barriers to entry are lower than ever, but it doesn’t take away from the fact that being an author of a book within your niche is a great way to market your core business. Write or ghostwrite a book of interest to your audience, edit it well, have a professional cover made, and sell it on Kindle. You can even use a print on demand service if you want to have print versions available for signing at events.

Get Listed on a Speakers Bureau

Speaking at events within your community and across the country is an excellent way to market your business. Create a “one sheet” (look that up) and send it to various speakers bureaus for groups and organizations where you think your audience will attend. You can even charge for your speeches, creating an additional stream of revenue all while marketing your core business.

Create Special Landing Pages

You probably write guest blog posts, articles, and contribute content to numerous online and offline sources. If you don’t, you should be. But if you do, be sure to create a special landing page for each separate venue. When the audience clicks through they will feel super special and be more likely to trust you enough to act on your calls to action.

Finally, it’s important that you use a variety of different forms of content on your blog and/or website. Don’t just use text – use video, podcasts, audio and more to give your audience a lot of ways to consume your content. Try these advanced marketing tactics starting today, and within 90 days you’ll see a huge difference in your marketing results.

Filed Under: Coaching, Marketing Tagged With: expert positioning, Marketing, strategy

Comments

  1. Johnny English Strikes Again says

    October 15, 2018 at 8:34 pm

    Oh my goodness! Amazing article dude! Thank
    you so much, However I am experiencing difficulties with your RSS.
    I don’t understand why I can’t subscribe to it. Is
    there anybody getting similar RSS problems? Anyone
    that knows the answer can you kindly respond? Thanx!!

    Reply
    • coachsean says

      November 5, 2018 at 7:00 am

      Thx Johnny. Still not quite sure why you can’t subscribe.

      Reply
  2. DevinQMoretz says

    August 20, 2016 at 3:13 pm

    Hey there! I know this is kinda off topic but I’d figured
    I’d ask. Would you be interested in trading links or maybe guest authoring a blog post or vice-versa?
    My blog covers a lot of the same topics as yours and I believe we could greatly benefit from
    each other. If you happen to be interested feel free to shoot me an email.
    I look forward to hearing from you! Awesome blog by the way!

    Reply
    • coachsean says

      August 23, 2016 at 7:05 am

      Devin, thanks for the comment and the offer. I will contact you via email so we can chat about a guest post. When you say similar topic, are you in the personal development space or business coaching space?

      Reply
  3. AlannaGYax says

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    Reply
    • coachsean says

      August 23, 2016 at 7:16 am

      Alanna, thanks for your comments. Glad you enjoy our blog.

      Reply
  4. PhungLStiern says

    August 16, 2016 at 10:29 am

    Hi there mates, nice paragraph and good urging commented here, I am actually enjoying by these.

    Reply
    • coachsean says

      August 23, 2016 at 7:11 am

      Thanks for the comments.

      Reply
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    • coachsean says

      July 31, 2016 at 7:38 pm

      thanks tless girls. Hope you stop back by to read more. What is your business?

      Reply
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    • coachsean says

      July 31, 2016 at 7:40 pm

      Big Girls Biz, thanks for the comment. I appreciate your support and glad it will help your business.

      Reply
  7. couple live chat says

    July 30, 2016 at 8:36 am

    My developer is trying to convince me to move to .net from PHP.
    I have always disliked the idea because of the costs.
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    I have heard great things about blogengine.net. Is there a way I can import all my wordpress content into it?
    Any help would be really appreciated!

    Reply
    • coachsean says

      July 31, 2016 at 7:45 pm

      Couple, Thanks for the question. I am afraid I am no help with this question. I have never used blogengine. I host this site on WordPress and highly recommend WordPress for small businesses. It is a great platform and has great SEO advantages for business owners. If you have direct questions, feel free to contact me and I will give you my web guys info over at Copper Leaf Creative.

      Reply
  8. free live shows says

    July 23, 2016 at 10:28 pm

    First off I would like to say awesome blog! I had a quick question in which I’d like to ask if you do not
    mind. I was interested to know how you center yourself and clear your
    mind before writing. I’ve had a difficult time clearing my mind in getting
    my ideas out. I do take pleasure in writing but it just seems like the first 10 to 15 minutes tend to be lost just
    trying to figure out how to begin. Any recommendations or tips?
    Appreciate it!

    Reply
    • coachsean says

      August 23, 2016 at 7:29 am

      Free Live Shows, great question. A little off topic of Expert Marketing, but I truly understand that sometimes our minds wander off topic. To answer your blog/ business related question, I start with a list of topics that are pertinent to my audience or reader. This helps me make sure that my marketing message stays on point.

      Next I use time blocking. I have time set aside with a deadline of when I write. The deadline helps me keep it brief. I have a habit of trying to put in too much content. Some days I just freely write and then I go back and edit and chop up the content.

      Last I love starting with an outline. I know, so English class of me, right? But it helps me flush out the main ideas.

      Hope that helps.

      Reply
  9. Wayfarers rayos Ban says

    July 10, 2016 at 1:38 pm

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    Reply
    • coachsean says

      July 18, 2016 at 12:08 pm

      Wayfarer, thank you so much for your comment. I hope that the information helps you with your business.

      Reply
    • Dash says

      February 27, 2017 at 5:35 am

      Big help, big help. And super news of course.

      Reply
      • coachsean says

        October 2, 2017 at 11:23 am

        Hey Dash, thank you for your comment and encouragement. Glad you like the content here.

        Reply
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    Reply
    • coachsean says

      July 18, 2016 at 12:29 pm

      Thanks Gafas. I hope that you continue to come back and that your business benefits from the information.

      Reply

Trackbacks

  1. Getting Your Small Business to Stand Out says:
    July 19, 2016 at 10:55 am

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