How Compelling is your Business Message? Does It Practically Force Your Denver Prospects To Buy?
You’re at the grocery store waiting in line and you strike up a conversation with the person waiting in front of you. They ask you “what do you do?” Most people respond by saying: I’m an attorney, I’m a consultant or I’m a jeweler. Not very unique or compelling, is it?
Most business owners merely tell people what their job title is… not knowing that it’s usually the wrong thing to say if you want to peak someone’s interest.
Want to know what my business coaching clients do?
Knowing the right way to position what you do can be the difference between a highly successful business and a mediocre one. It can be the difference between chasing down your next client or them chasing you down.
Why you need to know this…
The truth is this, no one cares who you are or what you do. They only care about themselves, and what’s important to them. The key is to always frame what you do in terms that relate to prospects who want your product or service.
For example, instead of saying “I’m a jeweler,” what if the jeweler said this… “”I provide discounted diamonds with the highest quality, the lowest prices and the boldest customer protection guarantee in the industry.”
In less than 10 seconds, would you feel like an absolute fool if you bought a diamond from anyone else but this jeweler? That’s the power of what we refer to as an “elevator pitch.”
The cost to you if you fail to act…
Do you have a compelling elevator pitch? Do you have a follow up 30 second pitch in the event someone says “how do you do that?” If you don’t, you’re losing a lot of revenue as well as precious market share to your competition. Your message is the heart and soul of your business. It communicates value to your prospects and without it you’re doomed to compete forever on price.
Create your very own compelling elevator pitch, and let us know if we can help you make it a “million dollar message.”
To take a Test Drive on our system visit http://BusinessBreakthroughStrategy.com/guidedtour
Heya! I’m at work surfing around your blog from my new iphone!
Just wanted to say I love reading your blog and look forward to all your posts!
Keep up the superb work!
Vonnie, thanks for the shoutout. I hope you are enjoying your new iphone. All smart phones have great apps to help with your small business. You can even craft your elevator speech and save it to your phone when you need a few quick notes.
Hola! I’ve been following your site for a little while now lastly got the courage to go ahead and offer you a shout out from
Kingwood Tx! Just wished to mention continue the good job!
You can definitely see your skills within the posts you write. The arena hopes for more passionate writers like you who are not afraid to mention how they believe. All the time go after your heart.
You are a true asset to small businesses and entreprenuers.